The Brantford Food Bank is excited to announce that it has once again been selected as the beneficiary of the Tim Hortons Holiday Smile Cookie campaign.
Raising more than $30,000 to feed Brantford residents in need last year, the Food Bank says it is honoured to be part of the initiative once again.
From November 17 to 23, Tim Hortons locations across Brantford will sell holiday-themed Smile Cookies, with proceeds supporting both the Brantford Food Bank and Tim Hortons Foundation Camps.
Each cookie sold helps fund food assistance programs in Brantford, Brant County, and Six Nations, while also helping send young people to camp through the foundation’s programs.
Last year’s campaign provided a significant boost to the Food Bank at a time when demand for services continues to grow.
Organizers hope to surpass the previous fundraising total this year.
“Every cookie helps provide two meals to someone in our community,” said a spokesperson for the Brantford Food Bank.
“The support we receive through this campaign makes a real difference, especially during the holiday months when need is at its highest.”
The week-long campaign will begin with a Cookie Kickoff event at 9 a.m. on November 17 at the Tim Hortons on Colborne Street East, where members of Brantford Police, Fire, and Paramedic Services will compete in a friendly cookie decorating race.
Residents can take part in several ways: by purchasing a Smile Cookie during their morning coffee run, attending the kickoff event, or surprising someone with a cookie as a simple gesture of kindness.
For the Brantford Food Bank, the return of the Smile Cookie campaign is more than a fundraiser — it’s a reminder of the community’s capacity for generosity.
As the holidays approach, each cookie sold helps ensure that fewer neighbours go hungry and more families can gather around a table with a meal to share.
