The Brantford Bulldogs, the City of Brantford, and TD have announced a multi-year naming rights agreement that will see the Brantford and District Civic Centre renamed the TD Civic Centre, beginning with the 2025-26 Ontario Hockey League (OHL) season.
The Civic Centre, which first opened in 1967, has been a central venue for sports and entertainment in Brantford. It previously housed the Brantford Alexanders of the OHL from 1978 to 1984 and the Brantford Smoke of the Colonial Hockey League from 1991 to 1998, who won a championship in 1993. The arena was also a recording site for Maple Leaf Wrestling, which aired nationally from 1984 into the early 1990s.
As part of the agreement, TD branding will be visible throughout the building, including in-ice logos, rinkboards, rinkwalls, and the newly designated TD Rinkside Lounge.
The TD shield will also appear on select Bulldogs jerseys across their home, road, and alternate kits.
Mayor Kevin Davis said the partnership goes beyond naming rights. “On behalf of the City of Brantford, I am proud to welcome TD. This partnership represents more than just a name on a building – it reflects a shared commitment to community, economic growth and creating a gathering place for residents and visitors.”
TD executives say the sponsorship underscores their commitment to community investment. “We are thrilled to invite the Brantford community and beyond to the newly named TD Civic Centre,” said Nupi Zubair, Senior Vice President, Ontario Southwest Region, Canadian Personal Banking, TD.
“This sponsorship represents our passion for enriching the communities we serve, investing in spaces where people can come together to play, enjoy and support their favourite local teams.”
The deal also marks a milestone for the Bulldogs, who are celebrating their 10th anniversary in the OHL.
“This new partnership is a huge step forward for the Brantford Bulldogs as an organization and is a great way to celebrate the team’s 10 years in the Ontario Hockey League,” said Zach Hyman, Bulldogs President and Governor.
The Bulldogs and the City say they are looking forward to welcoming fans to the TD Civic Centre when the puck drops on the 2025-26 season.
