What began in 1984 as a small initiative by the local business association has grown into one of Brant County’s largest community events.
The St. George Apple Fest returns this weekend, bringing with it two full days of entertainment, food, and community spirit.
Jean Tucker, festival coordinator since 2011, explained the origins of the event.
“The Business Association at the time decided they would like to do something to promote the businesses in town,” Tucker said.
“At that time there were a number of apple orchards in the area. They started with an Apple Blossom festival in the spring, and in the fall, they held an apple harvest festival with businesses staying open late and offering special sales. That’s how it started.”
Over four decades later, the festival has expanded well beyond its beginnings. Today, it spans three blocks of Main Street, an additional side street, two parking lots, and two parks. This year’s edition features 156 vendors—the largest number in the festival’s 41-year history—including food trucks, artisans, craftspeople, and local businesses.
Entertainment and Family Activities
Two entertainment stages will be set up: one dedicated to children’s programming and the other for general performances.
Families can also enjoy a petting zoo, a foam party at the close of each day, and a new addition for 2025—the canine dog show, held three times daily in the children’s area.
On Saturday evening, after vendors close at 6 p.m., the festival continues with a free street party.
“It’s kind of a thank you to the townspeople for letting us host the festival here and disrupting their lives for two days,” Tucker said.
Supporting Local Business
The festival maintains strong ties to the local economy. Two area apple orchards remain key participants, and organizers prioritize local artisans and businesses when selecting vendors. Main Street shops are also offered complimentary booth space in front of their stores, while organizers source printing, T-shirts, and other supplies from nearby companies.
One business once told Tucker that Apple Fest weekend represented their best sales of the year. “A community that plays together stays together,” Tucker added, emphasizing the festival’s role in bringing residents together.
Economic and Community Impact
Though admission is free and attendance is not formally tracked, an economic impact study conducted in 2017 estimated that 25,000 to 30,000 people attend over the two days. The event relies on volunteers from across the community, many of whom return year after year.
Tucker, who has coordinated the festival for 15 years and volunteered before that, says the event remains close to her heart. “I grew up in St. George. This is my home. My kids skated here, we went to church here. So, yeah, this is home for me.”
Looking Ahead
While Tucker hopes the festival will continue for another 40 years, future growth may depend on land development in St. George, particularly where current festival parking and children’s areas are located.
For now, the focus is on welcoming visitors this weekend. Full schedules, vendor information, and volunteer opportunities are available at stgeorgeapplefest.ca, as well as on the festival’s Facebook and Instagram pages.
