The City of Brantford is highlighting a year of significant economic activity and community engagement in its newly released Economic Development, Tourism and Cultural Initiatives 2024 Year in Review.
The annual report, published this week, documents growth across multiple sectors, from business investment to tourism and cultural programming. City officials say the results illustrate both the momentum of 2024 and the city’s preparedness to weather emerging economic headwinds.
“2024 was a successful year that built a strong foundation for the future,” said Joe Muto, Director of Economic Development, Tourism and Cultural Initiatives. “We’re confident that Brantford will continue to be a place where people want to invest, work, and visit.”
According to the report, several manufacturers expanded their facilities, accounting for $132 million in new construction and more than 712,000 square feet of added floor space. Officials say these expansions reflect confidence in Brantford’s strategic location and skilled workforce.
The City also implemented a new Municipal Accommodation Tax, which applies to hotels, motels, bed and breakfasts and short-term rentals. In its first year, the tax raised nearly $617,000, earmarked for local tourism development, including signature events like the Brantford Beats & Eats festival.
Sport tourism continued to grow, with 81 events held in 2024—most spanning multiple days and driving demand for overnight stays. The Sanderson Centre for the Performing Arts saw a 25 per cent jump in attendance, while the Brantford Farmers’ Market reported a 20 per cent increase in visitors.
To guide long-term development, City Council approved a new Economic Development Strategy that will shape policy and priorities through 2031.
While the report paints a largely positive picture, 2025 has already brought new uncertainty. In the first quarter, fresh tariffs imposed by the United States disrupted trade flows and raised concerns among local exporters. City officials say the impact of these trade measures will likely become clearer in the coming months.
Despite this, Muto said recent gains in business investment, tourism and workforce development have created a strong base for resilience.
“Brantford has demonstrated that we can adapt and grow even in changing economic conditions,” he said.
The 2024 Year in Review is available online at AdvantageBrantford.ca.
