The Canada Mortgage and Housing Corporation (CMHC) reported modest growth in housing starts across Canada for November, with the monthly seasonally adjusted annual rate (SAAR) climbing 8% to 262,443 units compared to 242,207 in October.
The six-month trend in housing starts remained steady at 243,268 units, signaling resilience in the housing sector amid ongoing economic challenges.
The rise was primarily driven by increased multi-unit construction across several provinces. However, the national trend also reflects regional disparities, with smaller markets like Brantford, Ontario, adapting to a unique set of dynamics.
Brantford, often referred to as “The Telephone City,” has emerged as a sought-after market for homebuyers seeking affordability outside of the Greater Toronto Area (GTA).
Local real estate professional Sarah Story, based in Norfolk County and Brantford, with Gale Group Realty Brokerage Ltd, shared her insights on how the city is managing growth while navigating challenges.
“Brantford and Brant County are seeing steady growth, particularly in multi-unit housing construction aimed at affordable housing and rental developments,” Story said. “Projects like modular developments and rental units are part of the city’s strategy to address the demand for housing, which has consistently outpaced availability.”
Story highlighted the migration trend from larger urban centers, such as Toronto, to smaller cities like Brantford, a movement that accelerated during and after the pandemic.
“People are drawn to Brantford for its affordability, spacious homes, and better work-life balance. The accessible commute to Toronto has only added to its appeal,” she noted.
Despite its smaller size, Brantford has seen significant growth in its infrastructure and housing market.
The city’s leadership is actively working to tackle the housing crunch through initiatives like the Mayor’s Housing Partnership Task Force Action Plan, designed to expedite affordable housing projects.
Opportunities and Challenges for 2025
While Brantford remains an attractive option for homebuyers, Story acknowledges the challenges facing local residents, particularly first-time buyers born and raised in the area. “As prices continue to rise, affordability for local buyers could become a concern,” she warned.
Looking ahead to Spring 2025, Story anticipates a competitive market as interest rates are expected to drop further, increasing demand.
For buyers, Story sees opportunities in Brantford’s steady inventory and upcoming developments. “Now is a good time to enter the market, but competition will likely intensify in the spring,” she said.
For sellers, the advice is clear: preparation and presentation are key. “The current market favors well-priced, move-in-ready homes. To stand out as inventory rises in the spring, hire an agent who can craft a strategic plan. First impressions matter—no one wants a stale listing!”
As Brantford continues to evolve, the challenge will be balancing growth with maintaining affordability. With new projects in the pipeline and sustained demand, the city is poised to remain a strong contender for buyers seeking value outside the GTA while striving to address housing needs for its local community.
For now, the focus remains on building a future that supports both newcomers and lifelong residents, ensuring Brantford continues to thrive as a vibrant, accessible city.
